Hello everyone!
On the creativezone website there was a subway sync ad that was placed on the msn.com homepage. Both ads are interacting with eachother and moving at the same time to really catch the users attention. At first I found this ad to be very affective with placement, design and quality. The colours worked well with the rest of the website but at the same time kept the subway feel.
I decided to click on the ads to see where they lead me to. The top advertisement takes you to a store locator. This allowed you to search for a Subway store nearest to you. This is a great way of building a relationship with the consumer and informing them of the number of different Subways they can visit.
The second ad however, expands into a half page interactive advertisement. This advertisment isnt seperated well from the rest of the msn homepage, which distracted me from the actual ad. This ad allows the user to move a spinning wheel with different meals on it in both directions. In my opinion it doesnt move very well and doesnt protray the food as appetizing. I think they could have interacted in a better, more creative way with the user that still displays their food as appealing. Let me know what you think of the ad! share your opinions:)
http://www.mediamind.com/creative_zone/Subway_HPTO/index.html
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