LOreal advertisement!

This advertisement is actually the first expandable banner ad that I have seen. Im not sure to Megan Gale is but this is the woman they used as the new face for LOreal. The fact that only a banner portion of the ad is releaved on the website, it really makes you want to click to expand it and see the full image. Comedians dont start their jokes off with the punch line, they lead up to it and make the audience wait for it to be revealed. This tactic is much like the way many advertisers approach their creative.
Once I clicked on the ad however, I found it difficult to find the minimize button. It is very faded and small which made it pretty frustrating to find. That would have to be the only negative imput I have about this advertisement. Overal I thought the colours were very professional looking and worked well with the target market.
Well done!!!
http://creativezone.mediamind.com/#ItemName=LOreal%20Megan%20Gale%20Launch%20Expandable%20Banner

T90 Laser IV

The following advertisement is for the Nike T90 Laver IV soccer cleats. The ad is first shown as a standard big box ad that only begins to play the video advertisement once you roll over the box. It immediately stops playing and returns to the standard big box ad once you roll off of the video. The sound of the advertisement doesn't start to play until you click the "turn sound on" button located at the bottom right side of the ad.

I think this is a very effective and well done advertisement because it is very engaging and allows the user to be in complete control. This is not a distracting or annoying ad at all but still does a great job of grabbing the users attention and makes them want to click on it. Being the soccer fan that I am, I think this commercial was very well done and I will likely watch it a few more times!
Take a look for yourself and let me know what you think!

http://creativezone.mediamind.com/#ItemName=Nike%20T90%20Laser%20IV%20Expandable%20Banner

How much time do you waste?

I came accross a website today that I think could have been done a lot better. It's called "I waste so much time". There are a ton a blog wesites out there where people share and discuss things they think are funny or interesting. Many of them are very engaging and done very well and has an entertaining outcome as well as a professional appearance. This one however, looks like it was put together very quickly and without much effort. They used a white background and very plain text throughout the pages. The title of the website isnt very creative or engaging and probably wont do the job of keeping viewer there.

Other gossip sites such as dlisted, stumbleupon, tumblre etc. have very catchy subheads and titles and have very planned out designs. Im sure this website has very interesting videos and pictures that i would enjoy looking at and commenting on, but theres nothing making me want to continue searching. I also believe the younger audience wants to pass their time with something that is catching to the eye and looks interesting and if it isnt then they will have no problem closing the page.
Let me know if you think they could have done a better job of creating and displaying this content. If so, what are some things they could do to improve it?

http://www.stumbleupon.com/su/1RXyvk/iwastesomuchtime.com/on%253Fi%253D8674