Knorr's Sidekicks have developed a great way to advertise their strategy of 25% less sodium. They have put together a very effective campaign that is capturing to consumers. They have protrayed "less salt" as being a good thing but at the same time made it almost depressing. The little cartoon salt looks so sad in every commercial and for some reason everyone that watches it feels for him even though it doesnt have feelings itself. My favourite commercial they ran is the one where salty is missing and pepper is putting up the signs on the poles and walls. The story line they developed in these commercials is so creative and they knew that this would connect with the consumer. They did a great job of creating something that the consumer will become engaged in and relate to each time they purchase.This will be a commercial that i remember for ever and when i go to purchase a sidekick meal i will instantly think of it.
TWO THUMBS UP!
http://www.youtube.com/watch?v=ZKoCsMLzy8k&feature=related
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